Advertise with Blue Collar News
Blue Collar News is a fast-growing Australian trade-news publication for carpenters, electricians, plumbers, smart-home installers and the broader building trades. If your business sells to tradies, tools, training, insurance, vehicles, materials, software, equipment, this is a clean, brand-safe place to reach them.
We are early, and that is the opportunity: founding-advertiser rates, uncontested placements, and a search audience that is compounding fast.
Where we are right now
We have only just launched, and the search curve has already gone near-vertical. These are real, current numbers (updated June 2026, with no inflation):
- From roughly 20 to about 950 Google Search impressions a day in a matter of days, a more than 10x jump, and still climbing fast.
- 3,600+ impressions already, with almost all of it arriving in just the last few days.
- 5 to 8 new trade-news stories published every single day, so the number of pages working for advertisers grows every day.
- 4 trade verticals (carpentry, electrical, plumbing, smart home) across all 8 states and territories.
Where this is heading
The current count is small, and we are not going to pretend otherwise. The curve is the point. We went from a standing start to thousands of impressions a day almost overnight, and we publish 150 to 240 new pages a month, each of which keeps compounding as it ranks in search.
If that trajectory holds, here is what the next two quarters look like. These are projections based on the launch curve, not current figures and not guarantees:
- Next 3 months: on the order of 150,000 to 300,000 impressions a month.
- Next 6 months: potential to clear half a million impressions a month as the back catalogue of stories matures in search.
A founding advertiser locks in today’s rates and rides that curve up, instead of bidding into a crowded audience later.
Who you reach
- Who: working Australian tradies, apprentices, trade-business owners, and the homeowners and businesses who hire them.
- Intent: 100% trades and building content. No off-topic traffic padding the numbers.
- Where: every state and territory, with the ability to target by state (NSW, VIC, QLD, WA, SA, TAS, NT, ACT).
Targeting
We can place your campaign:
- By trade — show only on carpentry, electrical, plumbing or smart-home content.
- By state — geo-target readers by Australian state or territory.
- By schedule — set start and end dates and dayparting for time-bound campaigns.
Formats and specifications
Self-serve display slots, sized to standard ratios so your existing creative drops straight in:
| Format | Size (px) | Where it runs |
|---|---|---|
| Billboard | 970 × 250 | Homepage hero strip |
| Leaderboard | 728 × 90 | Top of articles (desktop) |
| MPU (medium rectangle) | 300 × 250 | In-article and sidebar |
| Half-page | 300 × 600 | Sidebar skyscraper |
| Banner / inline | 400 × 200 | In-content blocks and guides |
| Square | 400 × 400 | Sidebar / trending unit |
Accepted: JPG, PNG, WebP or animated GIF, up to ~1 MB. We also offer:
- Sponsored articles — written by your team or ours, clearly labelled Sponsored, with
rel="sponsored"on links. - Newsletter sponsorship — a slot in our email once that channel opens.
No third-party ad networks and no trackers. Editorial separation is enforced, see our Editorial Policy.
Get in touch
Email hello@bluecollarnews.com.au with:
- Your business and what you want to promote
- Your budget range and timing
- Any trade or state you want to target
We will send a founding-advertiser rate card and a recommended package.